The Customer®
is a comprehensive process designed to help employees, managers, and leadership develop the appropriate values, skills and behaviors necessary for a customer-focused organization.

The goal of The Customer is to affect behavior change, not just teach skills. This is accomplished through practice, repetition and positive reinforcement. The Customer Program helps install a process to have those principles of good service become automatic behavior.

The Customer Program gets people across organizational lines communicating, listening, understanding, and valuing each other. Not only are individual skills heightened, but a powerful synergy is also developed – which impacts the entire organization’s culture.

Employee productivity results when certain dimensions are in congruence. The Customer Program helps bring the following dimensions into congruence, so little or no dissonance occurs. This inner congruence frees people up to become even more productive.

Integrity Selling®
is a powerful needs-focused sales curriculum. It helps organizations increase sales, develop more professional sales teams, and decrease the high costs of turnover. Available in seven languages, no other sales training is in its league. Grounded in strong values and ethics, Integrity Selling® embodies these components:

• A six-step customer-focused sales system
• The AID,INC® sales system
• Follow-up and reinforcement
• A curriculum that is self-leveling and self-customizing
• Ongoing managers' coaching
• Monthly reinforcements
• Annual review process

The AID,INC® system involves the following steps:

• Approach... to gain trust and rapport.
• Interview... to identify and understand needs.
• Demonstrate... to show how needs can be filled.
• Val-I-date... to prove your claims and heighten trust.
• Negotiate... to resolve problems that prevent someone from buying.
• Close... to ask for a decision.

Managing Goal Achievement^®
is a dynamic process which helps people set and achieve higher goals - whatever those goals may be.

It helps people first define clear goals and then work through the emotional blockages and limiting beliefs that tend to prevent them from reaching those goals.

"The truth about you is that you are creative and capable of high achievement. The potential is already within you - it’s always been there. However, if you’re like most people, some of your own unconscious self-beliefs or interpretations of past experiences have eroded your confidence, and now invisibly limit your  ability to achieve."
       -Willingham, When Good Isn’t Good Enough.

In this course, people learn to change self-beliefs and often achieve goals they never before thought possible.

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